http://www.livingroomcandidate.org/
http://pcl.stanford.edu/campaigns/2012/
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SELECT 2 POLITICAL ADS from a specific campaign year: one democrat and one republican. DISCUSS 4 LOGICAL FALLACIES THAT ARE USED TO PERSUADE THE AUDIENCE. Use the rubric for effective ads to address the categories of emotion, persuasion, truth, and style. INCLUDE THE SPECIFIC WEB LINKS TO THE ADS THAT YOU CHOSE AT THE BEGINNING OF YOUR BLOG. 100 WORDS PER AD.
http://www.livingroomcandidate.org/ http://pcl.stanford.edu/campaigns/2012/
59 Comments
Cj W.
8/27/2013 01:04:17 am
President Bill Clinton’s 1996 presidential campaign commercials featured numerous forms of literary devices (as all campaign commercials do), to ensure the viewer of why they’re the “right” option for President. At the beginning of his video, it exhibits young children smiling and laughing; an example of sentimental appeal. You also notice hasty generalization in Clinton’s quote saying “We are safer, we are secure, and we are more prosperous.” Clinton adds: “The value and the things we fight for will shape our future”, immediately after this however, a subtitle saying “[Clinton]….protects our children from toxic waste appears across the screen; an example of non sequitur. “It is our responsibility [America’s future growth/improvement] …to make that happen”. This is perhaps; one of the most obvious literary devices used by Clinton called: bandwagoning, and is used towards the end of his commercial.
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Gabrielle Le
8/29/2013 07:28:33 pm
Nice work finding 3 fallacies! However, you just listed them. I suggest that you discuss how the fallacies are used in addition to your good quotes :)
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Hope
8/31/2013 02:30:37 am
You integrated specific quotes from the ad very well, it made it much easier to understand what you meant by each of the logical fallacies that you addressed. However, as Gaby pointed out, it seems like you were just listing them.
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Bethany Balentine
8/31/2013 10:29:09 pm
I like how when you described which literary devices were being used you included quotes as well :) Good Job!
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Cj W.
8/27/2013 01:31:13 am
Bob Dole’s 1996 presidential campaign commercial starts with him using a bandwagon strategy telling the American people that: “It is our moral obligation, to give our children the opportunity and values that we grew up in”. The scene quickly changes to a sentimental appeal as the narrator describes his injuries/surgeries that he went through due to the Vietnam War. “The doctors said he’d never walk again…39 months later, he proved them wrong. The narrator then goes on to say “[Dole, having a “strong” moral compass] has ideas/solutions such as: “The principle of discipline to end wasteful Washington spending.” a perfect example of false dichotomy. The last scene ends with dogmatism as Dole closes telling Americans that they must stand for their values and beliefs.
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Yahaira s
8/28/2013 02:09:15 am
Great work:) You gave good examples of which logical fallacies fit different art of the ads. You did a good job in explaining why you thought the fallacies belonged in a certain place.
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daniel c.
8/29/2013 06:00:43 am
Just like Yahira said you had good examples of your logical fallacies and had good supports to back them up. All around your blog is good, but don't forget the tiny things like including the web link of your ad.
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Bethany Balentine
8/31/2013 10:31:53 pm
In this description of Bob Dole's campaign you thoroughly described how well the sentimental appeal was being used and I can easily read and understand your thought process.
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Jurrien A.
9/1/2013 03:28:40 am
I find that you have done an excellent work finding logical fallacies in your entry. I liked how you used solid evidence to support your claims. Good work.
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rachelp
9/4/2013 04:36:49 am
I like what you said about dogmatism. He leaves the audience in a position where they really cannot ask any questions. If they were to question his argument then they may be seen as people without a high set of values.
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Ryan M
8/27/2013 03:08:32 am
In Ronald Reagon's 1984 campaign for presidency, Reagon starts out by using Sentimental Appeals by saying "the barber shop closed 3 hours early." Then Reagon goes on to tell about how everyone just takes time out of their day to see the president on the train, which would be Bandwagon Appeals. The campaign should some hasty generalization, when it mentioned that America has a new sense of optimism, sense, and pride about it. The campaign kept showing how Reagon's system was working and eventually led to one last direct statement that was made, and that was "President Reagon, a leadership that's working."
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Cj W.
8/29/2013 04:16:08 am
Great job clearly outlining what literary devices were used in President Ronald Reagan's presidential campaigns and commercials. I would just structure my paragraph a little better instead of just listing the devices. Great job though
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Alyssa D
8/31/2013 08:39:42 am
You did a good job of finding the fallacies but I think they could use more elaboration, as opposed to just stating them.
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Ryan M
8/27/2013 03:17:03 am
In Mondane's 1984 presidential campaign, it starts out by using sentimental appeals when it mentions, "The American Dream." Then Mondane uses hasty generalization when Mondane says he is bringing more fairness to America. When in all probability, there is no way he can bring fairness to everyone. Mondane, also a direct sentence when, Mondane says, he refuses to make your families pay more, and make the rich pay less.
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beau T
8/29/2013 01:03:29 am
I did like yours the only suggestion from me would be not to make it seem like you are just listing off the literary devices, other than that nice work.
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Trey C.
8/31/2013 01:40:08 am
I have to say I like how you explain how each logical fallacy is in actuality false, solid analytical work. However, you probably should have put both the candidate's paragraphs in the same post.
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Yahaira S.
8/27/2013 06:45:28 am
In Barack Obama's 2012 Presidential ads, he mostly used emotion for his ads. In the first video, a man talks about how his wife died from cancer because Romney shut down the plant he worked at so his family didn't have healthcare. This is an example of Sentimental Appeals. Bill Clinton also makes commentary about Obama being the right president, which I thought was an example of Argument from Authority because Bill said Obama was the right choice for President. It then goes on to say how Mitt Romney had a “secret meeting” in which he basically said that 47% of people that vote are looking for handouts. This is an example of red herring because this doesn’t really have anything to do with politics. It is really just an opinion. The last example is of Hasty Generalization because Romney he says he would pass a bill to ban all abortions and they go on and make him look like a horrible person without any other facts.
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Angelique K.
8/29/2013 03:03:06 am
Yahaira, you did a good job in letting the reader know which logical fallacies occurred in which speech, and how you were able to notice the fallacies. However, next time I would use quotes from the poltical ad as well, because they will help you by letting the reader know about the logical fallacies, plus they are a good example of the fallacies.
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Buse
8/29/2013 07:03:32 am
I like the usage of the logical fallacies and you also did a great job of explaining them. I agree with Angelique that you could use some quotes because they might help the reader to understand the fallacies that you are talking about. You did a great job though.
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Trey Chestnut
8/28/2013 12:26:14 am
In the 1980 presidential election, Republican candidate Ronald R. Reagan employed an ad featuring Senator Edward Kennedy endorsing his campaign, featuring a strong example of ethos. The ad employs firstly and most obviously an ad hominem argument. Kennedy's declaration: "I say it's time to say: no more American hostages. No more high interest rates, No more high inflation, and no more Jimmy Carter," implies strongly that he believes that Jimmy Carter, president since 1976 to that time and Reagan's opponent is the cause of economic disaster as well as violence towards Americans. And of course, the ad employs Argument from Authority. Senator Kennedy, a relative of JFK's, was a very popular politician at that time, and at that a Democrat. If he's going out of his party's line, then it would seem that Ronald Reagan is a better choice.
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Yahaira S.
8/28/2013 02:15:03 am
Great post. You had very good examples of the logical fallacies and where the use of them came in. You made a very great point in saying that Senator Kennedy went out of his party to pick Reagan. Excellent job on pointing out the main ideas of the ads.
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Gabrielle L
8/29/2013 07:32:42 pm
I really liked how you explained how the fallacies were used. Nice job identifying a rhetorical strategy- ethos. :)
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In Ronald Reagan's 1980 campaign (Reagan's Recod 1980) is definitely a promotional Ad for why he NEEDS to become the president of the US. From the first second off you see the sentimental appeal, children are walking through hallways crying, but you also see Red Herring when it shifts from talking about the wars, to the negatives about the other candidates. Just a few seconds later you see Dogmatism when Reagan tells you," it is when you are weak that tyrants are tempted", leaving you without the option to discuss what he said he is almost giving an simple sentence. Also at the beginning of the commercial you can sense a hint of False Dichotomy, it is as if the narrator was saying unless you vote for Reagan, war and tyranny will still go on.
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Molly R.
8/29/2013 06:36:33 am
I see what you're saying with your points, but I don't feel as though I fully understand them. I think it would be beneficial if you elaborated on them. I agree with the logical fallacies you have pointed out though.
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Jurrien A.
9/1/2013 03:31:29 am
You did point out good examples of logical fallacies, however I do feel that they are not really elaborated upon. Good work regardless.
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Jimmy Carters 1980 campaign (Ballot), is a promotional campaign which uses Sentimental Appeal across the whole Ad, by saying a vote for Carter is a vote for yourself. As well as Sentimental Appeal he uses Dogmatism to a certain extent by telling you not to vote for him but for yourself but at the same time voting for yourself means voting for Carter. Not only is he manipulative in his speech but he is also only giving part of what is going on, and by using Hasty Generalization he gets his point across that you should vote for him, only knowing the good sides of what he brings along to the Oval Office. Not to mention the fact that the person who is giving the speech is President Truman, meaning Carters Campaign manager used Argument from Authority to grasp the audiences attention.
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Jurrien A.
8/28/2013 02:35:58 am
In former President Ronald Reagan's presidential campaign advertisements he makes frequent use of sentimental appeal. When he references this "Once upon a time, four long years ago, most Americans could dream of owning a home. But Jimmy Carter's runaway inflation, with record-high interest rates and a lack of mortgage money has slammed the door (door slams) on that dream." He then pledges to keep the interest rates under control so that Americans can save for the future. From the advertisement titled "Door slam". He uses more slippery slope and sentimental appeal in another advertisement titled "Peace" as well as ad hominem. "Very slowly, a step at a time, the hope for world peace erodes. Slowly, we once slid into Korea, slowly, into Vietnam. And now, the Persian Gulf beckons." This should be crystal clear evidence of a slippery slope. "Jimmy Carter's weak, indecisive leadership has vacillated before events in Angola, Ethiopia, and Afghanistan. Jimmy Carter still doesn't know that it takes strong leadership to keep the peace. Weak leadership will lose it." He clearly attacks Jimmy Carter in this; ad hominem. He uses bandwagoning when he speaks about world peace in the very same advertisement.
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Hope
8/31/2013 02:23:03 am
I really liked how you explained exactly what was going on in the ad, it is very obvious that you put a lot of thought into your blog post, well done :)
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Alyssa D
8/31/2013 08:45:44 am
I liked how clearly you identified each device, though I think you could add more elaboration between each example to avoid just listing them.
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Tasha Snider
8/28/2013 02:57:28 am
1952 election of Eisenhower vs Stevenson
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Angelique K.
8/29/2013 03:08:06 am
Tasha, you did a really good in analyzing the logical fallacies found in each speech. Your use of quotes from the political ad, helps the reader relate your fallacies to something. After listening to the poltical ad campaigns, that you chose, I must say that I agree with everything that you have said. Next time it might be easier if you post a seperate link for each ad, because it makes it easier for the reader of the blog to find the ad, plus, it will save time searching for it.
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Tasha Snider
8/30/2013 05:07:07 am
Thanks for your comments and sorry for not posting both links. The links ended up being the same so I was being lazy by not repeated it.
Trey C.
8/31/2013 01:45:34 am
Detailed, official looking, and going above and beyond the assignment, all things that could be expected from Tasha Snider. Very good job, especially that little fact you added about Stevenson, who wasn't a 100% wrong I say.
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Bethany Balentine
8/28/2013 04:15:15 am
This ad is against Bush and for Clinton in the 1992 election. The ad begins in a small town in Tennessee showing that 650 people are out of work due to a factory being moved overseas, and there are real people talking about how the town was once a family but since the factory has closed down, it can no longer be the same. This would be considered a slippery slope because all of the sudden, all of these people were put out of work. Clinton’s ad uses a lot of sentimental appeal as well as an Ad Hominem against Bush. Bush is blamed for raising taxes and putting the town out of work. The ad lasts one minute, only 6 seconds being used to actually promote Clinton which is why there is also an Apostrophe being used.
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beau T
8/29/2013 01:05:27 am
I really liked how you structured your two ad responses you were able to show all of the literary devices, as well as supporting them good job.
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Jurrien A.
8/28/2013 04:32:20 am
In the 2008 Election Obama's advertisements were fairly aggressive, frequently attacking his opponent John Mccain. Both sides are guilty of mudslinging that only seems to increase as years go on. Just look at the 2012 elections. But I digress."Change We Can Believe In" is a powerful slogan and one that seems to have stuck in the 2008 election. He jumps on the equal rights bandwagon in "Need Education" Where he has a female guest speaker who speaks about equal wages and privileges in the work place, she said that she was payed 40% less than her male coworkers and employed sentimental tactics when she also said the following "My family needed the money" she also goes on to point out that Mr. Mccain opposed a law to give women equal pay for equal work; ad hominem. This incident could also be considered an anecdotal. Regardless, the advertisements fulfill their intended goal.
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Sarah P.
8/29/2013 11:20:15 am
Interesting observation on how Obama is quite aggressive when it comes to going against an opponent. Your fallacies described in your advertisement seem as they fit well there. I think you may have forgotten to do a second advertisement on the opposing candidate.
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8/28/2013 06:12:32 am
George Bush’s 1988 presidential campaign ad is based primarily on sentimental appeals. The opening shot is of a young child dramatically running through a field towards Bush, there are many others like this one including a scene where Bush is sitting in a field of grass, having a picnic, surrounded by family. This very effectively establishes the intended emotion that was meant to be embedded into the viewers’ minds. The narrator then goes on to very vaguely say, “George Bush has met every challenge offered up to him”. This is called hasty generalization because the narrator uses no specific details to back up his claims. The viewers are expected to be impressed by this ambiguous statement. Dogmatism is also used in this ad through the statement: “no one in this century is better prepared to be the president of the United States.” The bandwagon method is used as well by showing video clips of groups of people cheering Bush on as well as hugging and shaking hands with him.
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Cj W.
8/29/2013 04:13:12 am
I really like how you set up the sort of "Compare and Contrast" of literary devices between the two presidential campaigns. Good work :)
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Raegan C.
8/28/2013 03:52:50 pm
1952 Eisenhower vs. Stevenson
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daniel c.
8/29/2013 06:03:25 am
Good ways of supporting your fallacies especially the one about the woman and having a man with a hole in his shoe. Overall really good job Raegan
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Angelique K.
8/29/2013 02:38:10 am
http://www.livingroomcandidate.org/commercials/2000
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Molly R.
8/29/2013 06:33:09 am
I really found it interesting to read yours because I chose the same ones! I agree with all of your logical fallacies, but I think you could elaborate more on them. I don't fully agree with your identification of the bandwagon in your republican commercial, though. I agree that it is partly bandwagon, but there are more instances of bandwagon in the commercial that better fit the description.
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Georgie Partridge
8/29/2013 03:32:59 am
Year: 2012. Source: http://www.livingroomcandidate.org/commercials/2012
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rachelp
8/29/2013 08:09:17 am
I agree with what you have to say about sentimental appeals in the first ad description. Since Mitt Romney is not a candidate that is easy for voters connect with, mainly because of his great wealth, Romney has to try to find other ways to connect to voters. He realizes that everyone has family members and that they will probably be touched by the family details he gives. By adding pictures of his family he probably inspires voters to think about their own families... creating some kind of shared bond/connection
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Stephen
8/29/2013 05:14:56 am
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daniel c.
8/29/2013 05:57:30 am
Yes We Can (Web) (Will.i.am and Jesse Dylan, 2008)
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Sarah P
8/29/2013 11:16:09 am
It is interesting that you pointed out how they used similar logical fallacies. Maybe that is just more competition, to see who can pull off this type of advertisement better. Great job.
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Molly R.
8/29/2013 06:19:07 am
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Georgie P
8/29/2013 08:52:30 pm
I agree that Sentimental Appeals seemed to be incredibly prevalent in both of those advertising campaigns; they may have been used for different purposes - Gore's campaign was to evoke sympathy and trust to himself and Bush's use was to make the audience aware of danger - yet both clearly recognised the effectiveness of using such a technique. Great work!
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Buse D.
8/29/2013 07:29:45 am
http://www.livingroomcandidate.org/commercials/2012
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Alyssa D
8/29/2013 07:38:44 am
In Barack Obama’s 2008 political ad, there is a heavy use of sentimental appeal, when he begins by discussing his humble upbringing and relatable lifestyle. He also describes his work “helping neighborhoods devastated when steel plants closed” and concludes with, “If I had the honor of taking the oval office as president, it will be with a deep and inviting faith in the country I love.” There is also the presence of dogmatism in the sense that when describing his plans, such as “extended health care for wounded troops” and “cut taxes for working families” they are stated as absolute and unquestionable. His republican opponent, John McCain, uses hasty generalization, in his “Dr.No” ad, stating Obama’s stance on many issues without providing any evidence. There is also use of Ad Hominem in the ads conclusion, in which it is said “Barack Obama truly is the Dr.No of energy security” Each as uses persuasion and addresses central issues, although they are merely stated and lack evidence and support. Stylistically, Obama’s ad is simple and humble, creating a relatable feeling, while McCain’s ad uses amusement intended to mock and discredit.
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stephen
8/31/2013 07:49:26 pm
Very well said, you explained the logical fallacies very well, you're definitely not the dr. no of logical fallacies
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rachelp
8/29/2013 08:03:25 am
President Lyndon B Johnson’s “Merely another Weapon” commercial, used in the 1964 election was short and sweet taking the advantage of a slip-up that opposing candidate, Goldwater must have made. This video was made to slam republican candidate, Goldwater. The makers of the video use Ad Hominem to criticize Goldwater’s view towards nuclear bombs. This ad mentions that Goldwater referred to nuclear bombs as “merely another weapon” in order to convince viewers that he did not understand the full impact of a nuclear bomb. The quote used makes Goldwater appear foolish. Another fallacy that goes along with this quote is Hasty Generalization because the video gives only a little bit of information in order to lead you to what it wants you to believe. To some extent the ad draws on the slippery slope fallacy because it blows this mere sentence way out of proportion. By using repetition of the quote the viewer feels that Goldwater’s view on the matter is 100% “wrong”, thereby not asking any questions. By merely using this repetition to make a point the ad is also using dogmatism.
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Georgie P
8/29/2013 08:54:49 pm
I agree that the 'Slippery Slope' fallacy was used in order to take Goldwater's comments way out of proportion, as Nuclear Weapons ARE another Weapon, and as an audience we have no idea as to what Goldwater may have said after that comment - he could have said, it is just another weapon because ALL weapons are dangerous; the comment could go both ways and Johnson's campaing manipulates that as an advertisement technique. Good job!
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stephen
8/31/2013 07:53:52 pm
nice analysis of the "just another weapon" slip-up, and good explanation of the logical fallacies that Goldwater and Johnson used.
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Sarah P.
8/29/2013 11:13:02 am
http://www.livingroomcandidate.org/commercials/2008
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Gabrielle L
8/31/2013 05:45:17 am
http://www.livingroomcandidate.org/commercials/1964
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Gabrielle L
8/31/2013 06:41:06 am
http://www.livingroomcandidate.org/commercials/1964
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